The ro*tel story

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RO*TEL originated in the sun-drenched Lower Rio Grande Valley of Texas, where for a long time it remained the best kept secret in the country. In the 1940s, cans were only shipped as far away as San Antonio and Houston and Dallas. Later, RO*TEL Tomatoes and Green Chilies had slipped their way to the foreign side of the Red River and were being sopped up in Oklahoma and Arkansas.

In 1963, the wife of one of the country's best-known politicians in Washington bragged about her recipe for homemade chili in a national magazine. And, lo and behold, she wrote that her main secret ingredient was a healthy dose of RO*TEL Tomatoes and Green Chilies.

The rest, as they say, is lots of tasty history. today, with southwest cooking rampant from sea to shining sea, RO*TEL can be found just about everywhere. It's the single best seasoning sauce for southwestern cooking a person's gonna find. You'll even find RO*TEL at a certain important address on Pennsylvania Avenue in Washington, D.C. That's because the Number One favorite snack of the President himself, according to newspapers all over the country, if Famous RO*TEL Cheese Dip - the recipe right off the RO*TEL can, which is also printed here on page 3.

If you haven't tried RO*TEL, you're in for a treat. As Crazy Sam puts it: "Have some and you'll wind up grinning like apossum that's been eating green persimmons."

Only RO*TEL is a heckuva lot better.

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